Azealia Banks is an American rapper and is best known for her hit song “212.” I have been a fan of her music since 2012, so when the opportunity to work for her came my way, I was quick to hop on the project.

CHEAPYXO is Azealia’s venture into the world of business. The e-commerce website hosts her custom made soap line, music and fun odds & ends.

After a successful launch and selling out of all her custom products, the website went on hiatus so Azealia could handle the backlog of orders. We took this time to design a new look for the website.

We wanted to keep it unique and very “Azealia,” but we also wanted it to give off more of a professional feel.

We were able to accomplish this by using gradients and swapping out the 8bit for more Seapunk tones.